After a remarkable 15-year journey with Nike, Brazilian football sensation Neymar has embarked on a fresh collaboration, this time with sportswear giant PUMA.
Highsnobiety recently reported that PUMA has formally solidified a long-term partnership with Neymar. Just two weeks ago, the Brazilian football star concluded his lengthy association with Nike.
On social media, the German sportswear manufacturer shared an image of the 1992-born striker alongside an announcement, and a caption that read, “Welcome to the family.”
Underneath the post, netizens expressed enthusiastic reactions to this new collaboration. Many greeted the Brazilian footballer with warm welcome messages, signaling their anticipation for this venture.
However, there’s also a faction that believes Neymar’s compatibility was better suited for Nike.
In an official statement, the German sportswear brand lauded Neymar as “one of the most successful athletes of his generation.” He will don the legendary PUMA King boots on the pitch, symbolizing the brand’s heritage.
Additionally, the statement confirmed, “He will also serve as a brand ambassador off the field, sporting our apparel and footwear products.”
On his personal page, the 28-year-old athlete shared his sentiments about this new collaboration.
“As I start this new season, I want the PUMA King to rule the pitch and inspire generations. Because it’s inspired me and others,” Neymar expressed.
ESPN’s insiders revealed that only four executives were privy to the Neymar recruitment deal. This remained a “big secret within the company.” They worked tirelessly to secure the player’s signature over the span of a few months.
This unprecedented shift in Neymar’s brand allegiance has the football world buzzing with curiosity, and the collaboration with PUMA promises to be a testament to his undying passion for the sport and the fresh avenues it brings forth.
