Scoring an impressive 94.8/100, Real Madrid reigns supreme in this ranking, boasting the highest rating possible: AAA+. The report emphasizes that the strength of our brand acts as a magnet, drawing in fans, players, investors, and sponsors, thereby generating significant commercial value through enhanced revenues, pricing, particularly in the realm of sponsorship, and fostering sustained growth while mitigating profitability risks linked to on-field performance.
Pilar Alonso Ulloa, the director for Spain, Portugal, and South America at Brand Finance, underscored the enduring vigor of the club’s brand. This resilience has been sustained by a series of strategic sponsorship agreements, including a renewed partnership with Emirates and an exciting new collaboration with BMW, the club’s official vehicle partner. Such strategic alliances underscore Real Madrid’s continuous commitment to bolstering its global standing and extending its reach beyond the pitch.
The brand strength that Real Madrid exhibits showcases its unwavering allure, even in a landscape of fierce competition. It’s not only about the victories on the field, but also about the enduring appeal that drives engagement, investment, and, most importantly, the collective passion of football enthusiasts around the world.
