Rimowa’s latest advertising images in the “Never Still” campaign spread the message of promoting the spirit of adventure in each individual. PSG football club star Kylian Mbappe is one of three brand representatives in this campaign.
“When traveling, you see life appear in many different shapes and learn many things. I met wonderful people that I never thought I would meet in my life,” Mbappe shared about his thoughts. meaning after “traveling” trips.
With a record of 7 Formula 1 championship wins, equal to the legendary Michael Schumacher, Lewis Hamilton is currently one of the most famous drivers in F1 history. He is the second face to appear in this Rimowa campaign.
“During my career, I have traveled all over the world. Those experiences have helped shape me both on and off the track,” said Lewis Hamilton.
Rosé (Blackpink) is the only Asian representative in Rimowa’s “Never Still” campaign this time. Recently, she officially became the brand’s global ambassador.
Each face in this promotional campaign brings different inspirational stories, representing souls who love to travel and desire to travel and learn. The intimate footage is condensed on the background melody written by musician Hans Zimmer.
